Case Study: eBay drives card-collector engagement with The Many's Vault Trials

eBay drives 49.3 million impressions with The Many

The customer eBay faced the challenge of building trust for its new high-security trading card storage facility, the eBay Vault, as collectors would never physically enter it. To overcome this, vendor The Many created an immersive experiential solution called the Vault Trials.

The Many designed and activated the Vault Trials at major collector events, featuring VR games that let users interact with virtual high-value cards. This solution was highly successful, resulting in 1,900 cards valued at $25 million being submitted in five days and generating 49.3 million impressions. The activation also achieved a significant 4.1-point lift in ad recall for the eBay Vault.

eBay