Case Study: Aperol boosts engagement and sales with The Many's Aperol Brunch Society

Aperol boosts Facebook engagement 3x with The Many

Aperol faced the challenge of introducing the Aperol Spritz, a drink unfamiliar to most Americans, and needed a way to integrate it into the cultural mainstream. They partnered with the vendor The Many to move beyond a traditional marketing campaign and instead engrain the beverage into a beloved American tradition.

The Many initiated the Aperol Brunch Society movement, creating the unique position of a "Chief Brunch Officer" for fans to apply for. This solution seamlessly blended the product into the brunch scene, generating significant buzz. The results for Aperol were substantial, including a tripling of Facebook engagement, a 25-45% sales increase in four target markets, and over 200 million media impressions.

Aperol