Case Study: Infiniti achieves an immersive VR brand experience with Many Hats

Infiniti launches a 360-degree VR QX30 experience in 4 months with Many Hats

The luxury vehicle division Infiniti engaged the vendor Many Hats to create a customized VR experience to promote its new QX30 SUV. The challenge was to realistically showcase the vehicle's sporty performance and precision handling within a virtual environment.

Many Hats developed an immersive solution by filming a professional stunt driver performing maneuvers around a 360-degree video camera. This resulted in a highly realistic first-person VR experience that made users feel as if the vehicle was speeding right past them, effectively capturing the SUV's dynamic qualities for promotional use.

Infiniti