Case Study: CCM Hockey boosts hockey stick promotion with Many Hats’ 360° VR experience

CCM launches a 360° VR Jetspeed experience in 5 months with Many Hats

The customer, CCM Hockey, a Canadian ice hockey equipment manufacturer, faced the challenge of promoting their latest hockey stick while highlighting the speed of NHL superstar Connor McDavid. They partnered with the vendor Many Hats to create an immersive 360-degree video and virtual reality experience.

Many Hats developed the Connor McDavid 360 VR Jetspeed Experience, placing viewers on the ice to follow McDavid's drills and shots with the new stick. This solution provided an engaging and interactive narrative that transported the audience directly into the action. The vendor successfully delivered a captivating promotional tool that blurred the lines between reality and imagination for CCM.

CCM