Case Study: LiveWire creates a more inspiring brand identity with Manual

LiveWire creates a magazine-style brand book with Manual, featuring 4 art prints

LiveWire, a company in the electric mobility sector, faced the challenge of creating an internal brand book that moved beyond traditional rules and assets to capture the feeling and energy of its brand. They engaged Manual to produce a document that would unify and inspire their teams by conveying not just how the brand looks, but what it stands for and how it should feel.

Manual solved this by creating a brand book structured like a magazine, blending practical brand architecture with emotive storytelling. The solution included commissioned photography from a road trip to capture the riding experience and incorporated illustration and art prints. The result was a cultural artifact that successfully helped LiveWire employees internalize and connect with the deeper philosophy behind their brand, unifying the organization around a shared identity.

LiveWire