Case Study: Airbnb Design achieves a more enduring design system with Manual

Airbnb Design launches a modular design book in 2020 with Manual

Airbnb Design, a cross-disciplinary global team, faced the challenge of codifying its design values and guidelines into a meaningful artifact that was both practical for daily use and inspiring. They needed a solution that reflected their team's craft and could grow and evolve over time, rather than being a static reference document. Manual was selected to create this vital resource.

Manual created a modular design book built around a ring binder format, combining high-quality, tactile materials to give it a sense of permanence and care. This solution provided Airbnb Design with a living object that could be updated with new chapters, successfully unifying the global team around a shared mission. The book served as both a practical reference and an inspiring artifact, distributed to remote team members to help reconnect and evolve alongside them.

Airbnb Design