Case Study: Easy Pay streamlines lead management and customer support with Manras Technologies

Easy Pay automates lead assigning and live reporting with Manras Technologies in 5 sprints

Easy Pay, a financial services platform promoting financial inclusion in India, faced significant challenges with manual lead segmentation, inefficient lead nurturing, and a disjointed customer service process without a central knowledge base or integrated CTI solution. To address these issues, they partnered with Manras Technologies for a Salesforce solution.

Manras Technologies implemented Service Cloud with a Knowledge base and integrated a CTI solution (TataTele) for Easy Pay. This provided a centralized system for lead management and customer service, automating lead assignment and eliminating duplicates. The solution resulted in more efficient service request resolution, proactive customer support to reduce subscription cancellations, and live reporting dashboards that gave management clear visibility into sales team performance.

Easy Pay