Case Study: Shaker Logistics achieves 143% more quote requests with Mannix Marketing

Shaker Logistics boosts quote requests 143% with Mannix Marketing

Shaker Logistics, a third-party logistics provider, partnered with Mannix Marketing for an SEO program. A heuristic review of their website revealed a significant conversion barrier: their primary "Request a Quote" form was hidden in the footer, creating friction and dead ends for users who were unsure how to proceed.

Mannix Marketing implemented a simple yet effective solution by exposing the form directly in the footer on every page, making it immediately visible and removing the usability roadblock. This change, made without A/B testing or a full redesign, resulted in a 143% increase in footer form submissions in just one month, demonstrating a massive and immediate measurable impact from the vendor's data-informed fix.

Shaker Logistics