Case Study: GE activates the digital thread at Hannover Messe with Manifold

GE activates the digital thread at Hannover Messe with Manifold for 200,000+ attendees

GE, a major industrial company, sought to effectively launch and promote its Industrial Internet vision and brand strategy at the massive Hannover Messe trade show in Germany. The challenge was to create a compelling presence that would resonate with a global industrial audience.

Manifold provided a comprehensive solution including campaign management, creative direction, and a mobile installation for the event. Executing flawlessly on the ground in Germany, they successfully activated GE's global brand strategy, balancing cultural nuances and local sourcing. Manifold was credited as a logical and cost-effective partner that deeply understood the audience objectives.

GE