Case Study: Woodgreen Pets Charity achieves 160% Q4 revenue uplift with Manifesto

Woodgreen Pets Charity boosts Q4 revenue 160% with Manifesto

Woodgreen Pets Charity, a regional organization evolving into a national brand, faced the challenge of scaling its Christmas fundraising efforts digitally. With rising advertising costs and an 18% increase in demand for its services, its existing strategy had hit an ROI ceiling by 2022. The charity needed to unlock new revenue streams and build a scalable digital audience without letting return on investment slide, and they partnered with digital marketing and design vendor Manifesto to bridge this strategic gap.

Manifesto implemented a digitally-focused, full-funnel strategy that utilized AI-driven optimization, real-time creative testing, and platform-specific adaptations for TikTok, Meta, and Search. This test-and-learn approach allowed them to rapidly iterate on content and maximize effectiveness. The solution drove a 160% uplift in Q4 revenue from 2022 to 2024 and a 22% year-over-year increase in long-term revenue. The 2024 campaign generated over £200,000 in lifetime income with a 4% ROI uplift, smashing scale and ROI expectations.

Woodgreen Pets Charity