Case Study: Woodgreen achieves 49% ROAS improvement with Manifesto

Woodgreen boosts fundraising ROAS by 49% with Manifesto

The customer, Woodgreen, a charity supporting pets in need, faced the challenge of improving the efficiency of its digital fundraising. They needed to increase donation conversion rates and average gift sizes to raise more funds, especially during a cost of living crisis. They partnered with the vendor Manifesto to address this.

Manifesto implemented an insight-driven conversion rate optimization (CRO) program for Woodgreen. The solution included a discovery phase to identify gaps and a series of prioritized tests focused on the donation funnel, CTAs, UX, and behavioral nudges. As a result, Manifesto helped Woodgreen achieve a 49% improvement in return on ad spend (ROAS), generating £54k in additional lifetime value revenue and significant increases in Facebook conversion rates and customer lifetime value.

Woodgreen