Case Study: University of Dundee builds a robust new website and boosts conversions with Manifesto’s agile delivery support

University of Dundee boosts Open Days bookings by 220% with Manifesto

The University of Dundee needed to build a robust new website to serve its diverse audiences. Having selected Drupal and Acquia’s platform, the university required technical expertise and guidance to ensure successful delivery. They engaged Manifesto to help adopt agile methodologies and build their team's capability.

Manifesto worked on-site as an extension of the web team, unpacking research to create a product backlog and implementing a plan using Scrum. This partnership resulted in the successful iterative delivery of the new site. Measurable impacts included personalized campaigns that drove 86% of all conversions and increased open day bookings by 220%. Manifesto helped the team become more confident digital professionals, enabling rapid and robust development processes on the new Drupal platform.

University of Dundee