Case Study: University of Derby boosts recruitment with Manifesto's bold website design

University of Derby boosts recruitment with Manifesto in a 9-month website transformation

The University of Derby sought to boost student recruitment and diversify its income streams by embarking on a digital transformation, beginning with a new website. To stand out in a competitive market, they partnered with digital agency Manifesto to design a site that would appeal to prospective students, businesses, and other key audiences.

Manifesto implemented a user-centric solution, beginning with extensive research and a collaborative design sprint to create and test prototypes. They optimized the site's architecture, reducing it from 10,000 to 3,000 pages for easier navigation. The new website, delivered in nine months, led to the university's most successful recruitment period and was rated by Sitemorse INDEX as providing the best visitor experience in UK higher education for four consecutive quarters.

University of Derby