Case Study: UNICEF UK doubles donations with Manifesto’s new website

Unicef UK doubles donations and lifts cash donations 55% with Manifesto

Unicef UK, a charity that raises funds to support children worldwide, wanted to reassess the role of its website in its digital strategy to increase the impact of its vital work. They partnered with digital agency Manifesto to rebuild their website into a platform that would better support their fundraising efforts.

Manifesto conducted extensive research and then designed and built a new immersive, user-centered website for Unicef UK. The solution included a flexible content management system and a powerful new content strategy to emotionally engage visitors. As a result, conversion rates for donations more than doubled, cash donations increased by 55% per visitor, and the charity received more online donations in a single month than ever before. The website also went on to win several prestigious awards.

Unicef UK