Case Study: The Salvation Army achieves 224% of revenue target with Manifesto's Christmas digital marketing campaign

The Salvation Army boosts donations by 224% with Manifesto

The Salvation Army partnered with Manifesto to meet its Christmas fundraising goals. The challenge was to increase revenue, boost brand visibility, and recruit new donors to support its vital work providing practical help to disadvantaged communities across the UK.

Manifesto implemented a cross-channel digital marketing strategy using paid search, social media ads, and innovative weather-triggered ad technology. This approach served emotive content to targeted audiences at optimal times. The campaign exceeded its total revenue target by 224%, capturing over 46,000 donations. Manifesto's strategy resulted in a 171% increase in ROAS on PPC and social, and the return on investment more than tripled from 2017 to 2019.

The Salvation Army