Case Study: The London Clinic boosts patient enquiries with Manifesto

The London Clinic boosts conversion 9% with Manifesto

The London Clinic, a leading UK private hospital, faced the challenge of an outdated digital estate that did not reflect its new consumer-focused brand or meet growing patient expectations for modern self-service healthcare. Their Drupal 7 website was approaching end-of-life. They partnered with digital agency Manifesto to transform their online presence into a best-in-class service for patients.

Manifesto implemented a user-centered solution involving international audience research, an inclusive redesign following WCAG 2.1 AA standards, and a new design system built with Storybook. They focused on intuitive user journeys and a powerful search functionality. This work resulted in a significant measurable impact for The London Clinic, including an increase in the overall website conversion rate from 7% to 9% and a 20% rise in enquiries from self-pay patients. The site also saw a 6% reduction in bounce rate and received excellent user feedback.

The London Clinic