Case Study: The British Horse Society increases membership engagement with Manifesto's Umbraco website redesign

The British Horse Society increases membership by 100,000 in five years with Manifesto

The British Horse Society (BHS) needed to significantly increase its membership numbers and improve its digital strategy. They engaged Manifesto to redesign their website for a simpler, more seamless user experience on a mobile-responsive platform that their internal team could manage, while also ensuring data compliance and security.

Manifesto designed and built a new website using Umbraco 8, providing a full rebrand and content restructure. This solution delivered a smoother, more professional user experience with improved navigation and new geo-location search features. The BHS digital team gained a fully customizable platform, establishing a strong foundation to support their five-year roadmap for membership growth.

The British Horse Society (bhs)