Case Study: Stonewater improves digital customer experience with Manifesto

Stonewater boosts website engagement 48% with Manifesto

Stonewater, one of the UK's largest social housing providers, needed to transform its outdated website to create a customer-centric digital experience with an exceptional customer journey. The challenge involved addressing navigation complexities and broken communication channels. They partnered with Manifesto to redevelop the site, which included migrating to an updated Umbraco CMS.

Manifesto conducted a collaborative discovery phase and user journey mapping to streamline the site's content and navigation. The solution included a technological overhaul with a migration to Umbraco Cloud. The results were immediate and significant: website engagement increased 48% year on year, organic search soared 279%, and page loading time was drastically reduced. The new site also won a Bronze award at the 2024 Digital Impact Awards, demonstrating the successful impact of Manifesto's work.

Stonewater