Case Study: St Martin-in-the-Fields Charity exceeds Christmas fundraising goals with Manifesto

St Martin-in-the-Fields Charity exceeds Christmas fundraising target by £340k with Manifesto

St Martin-in-the-Fields Charity needed to exceed its £1.3m fundraising target with a reduced digital advertising budget. Their challenge was to efficiently engage both warm and cold audiences during the Christmas season, build a case for future digital investment, and set robust benchmarks for future campaigns. They partnered with digital marketing agency Manifesto to execute a data-driven strategy.

Manifesto implemented a dual-channel approach using Paid Search and Meta platforms. The solution included refining audience segmentation, capitalizing on a Radio 4 broadcast with targeted keywords, and continuously testing and reallocating budgets based on performance. Manifesto's campaign generated over £340k in income, a 193% increase from the previous year, and secured 2,993 donations. This success solidified stakeholder trust in digital strategies and unlocked conversations for continued investment.

St Martin-in-the-Fields Charity