Case Study: Save the Children UK achieves more efficient, personalised supporter engagement with manifesto

Save the Children UK streamlines martech with Manifesto in a 3-year transformation

Save the Children UK faced a marketing technology ecosystem that failed to meet evolving supporter expectations, creating missed opportunities for growth and engagement. The charity partnered with Manifesto to develop a scalable strategy to modernize operations, integrate technology, and build new governance frameworks.

Manifesto proposed a three-year roadmap focusing on process, people, and platform transformation. The solution included migrating to a Global CMS, implementing a new Customer Engagement Platform, and integrating tools like Salesforce to enhance data flow. This strategy from Manifesto is designed to enable enhanced supporter retention through personalized experiences, streamlined operations that reduce costs, and revenue growth via data-driven marketing.

Save the Children UK