Case Study: Royal Museums Greenwich creates a unified online experience with Manifesto

Royal Museums Greenwich boosts newsletter sign-ups by 100% with Manifesto

Royal Museums Greenwich, a group of iconic UK museums, faced the challenge of an inefficient and unintuitive website due to multiple interconnected sites on an outdated CMS. As Drupal 7 approached end-of-life, they commissioned Drupal specialist Manifesto to reimagine their digital offer, aiming to inspire visits, grow income, and create a flexible, unified experience.

Manifesto delivered a new Drupal-based website with a bold design that realigned with the museum's brand and integrated previously separate collections. The solution provided editorial flexibility and a unified search experience. The measurable impact included a 100% increase in newsletter sign-ups and improvements in key engagement metrics like bounce rate and session duration. Manifesto's work enabled Royal Museums Greenwich to manage content efficiently and tell their stories in innovative new ways.

Royal Museums Greenwich