Case Study: Royal College of Occupational Therapists improves resource discovery with Manifesto's AI search

Royal College of Occupational Therapists boosts search click position by 28% with Manifesto

The Royal College of Occupational Therapists (RCOT) faced a significant challenge as its rigid, keyword-based site search made it difficult for members to discover critical clinical resources and content. This problem was exacerbated by a cluttered content ecosystem and new user expectations driven by AI search tools like Google Overviews, leading to high search abandonment rates. They partnered with Manifesto to find an AI-powered solution.

Manifesto implemented a phased solution, starting with an AI-enabled foundation that introduced semantic search to better understand user intent and queries. This initial phase by Manifesto led to a measurable improvement: the average click position in results improved by 28%, the click-through rate increased from 34% to 38%, and the search exit rate was reduced by 10%. These results established a strong baseline for the next phase of enhancing the user experience.

Royal College of Occupational Therapists (rcot)