Case Study: Royal Botanic Gardens, Kew boosts digital engagement with Manifesto

Royal Botanic Gardens, Kew cuts bounce rates by 19.9% with Manifesto

Royal Botanic Gardens, Kew, a world heritage site and centre for plant science, engaged Manifesto as their digital development partner. Their challenge was to improve their digital experience for diverse audiences and meet key commercial goals through their kew.org website.

Working as an extension of Kew's team, Manifesto redesigned the website's information architecture and rebuilt it on the Drupal 8 platform. This solution provided an improved user experience and an easy way for editors to publish content. The Manifesto-built site saw increased user engagement, with average bounce rates down by 19.9%, and established an ongoing digital development partnership.

Royal Botanic Gardens, Kew