Case Study: RNIB boosts donor engagement with personalised journeys from Manifesto

RNIB boosts email clickthrough 18% with Manifesto

The customer, RNIB, is the UK's leading sight loss charity. Their challenge was that only 5% of their service users also supported the organization financially. They partnered with the vendor Manifesto to create a data-driven campaign to engage these users and invite them to become donors, with a goal to increase this figure to 7%.

Manifesto implemented a solution using audience segmentation and AI-generated user profiles to create highly personalized email journeys. The results were significant, including a unique open rate of over 59% and a clickthrough rate of 18%, which was 63% higher than predicted. This approach successfully deepened engagement and equipped RNIB with lasting frameworks for continuous campaign refinement.

RNIB