Case Study: National Army Museum achieves a cost-effective digital refresh with Manifesto

National Army Museum improves development efficiency by 10%-20% with Manifesto

The National Army Museum faced the challenge of applying a bold new brand identity to its eight-year-old legacy website without the budget for a full rebuild. Their outdated site had minimal flexibility and needed a cost-effective refresh. They partnered with Manifesto to update the front-end design and translate the print-focused brand into an accessible digital experience while preserving core functionality.

Manifesto implemented a component-led approach, reskinning high-impact elements like hero banners and navigation to achieve brand consistency without structural changes. The solution delivered a scalable, accessible design system that met WCAG 2.2 AA standards. This strategic frontend rebuild by Manifesto resulted in a 10%-20% improvement in development efficiency and deferred an estimated £150k+ system replacement by five years, future-proofing the website with a modern, compliant platform.

National Army Museum