Case Study: Medical Aid for Palestinians achieves 9x Zakat revenue with Manifesto's AI Overviews strategy

Medical Aid for Palestinians boosts Zakat revenue 9x with Manifesto

Medical Aid for Palestinians (MAP), a humanitarian charity, needed to build deep donor trust for its Zakat donations but found its primary donation page was unable to answer the specific technical questions potential donors had, leading to low conversion rates. Partnering with Manifesto, they employed an Answer Engine Optimisation (AEO) strategy to address this challenge.

Manifesto pivoted MAP's strategy by transforming an existing Zakat resource guide into an authoritative, answer-led destination optimized for high-intent search queries. This solution delivered exceptional results, including a 68x higher organic conversion rate and a +280% growth in Zakat-related organic traffic, generating nearly £28,000 in revenue from just 509 views and proving the effectiveness of AEO for MAP.

Medical Aid for Palestinians (map)