Case Study: Imperial War Museums transforms its digital experience with Manifesto

Imperial War Museums transforms its digital estate with Manifesto to become a “sixth site” across 5 museums

Imperial War Museums (IWM), a family of five UK-based museums, needed to evaluate and transform its digital presence to better support its strategic goals of expanding user engagement with its collections. The existing website was poorly communicating IWM's vision, leaving rich content hidden and hindering its internal team. They enlisted the digital agency Manifesto to address this challenge.

Manifesto began with an in-depth strategic and technical audit, which identified gaps between IWM's digital goals and their existing technology. Following this, Manifesto designed and built a new groundbreaking website powered by Drupal 8. The solution created a deeper and more effortless user experience, providing rapid access to information and compelling stories. For IWM's internal team, the new site made it easy to surface buried content and manage collections, effectively creating a dynamic "sixth site" for the museum.

Imperial War Museums (iwm)