Case Study: Ecosia creates targeted audience profiles with Manifesto

Ecosia builds 4 audience profiles with Manifesto using data from 40,000 respondents

Ecosia, an eco-conscious search engine, sought to understand its diverse user base to support its ambitious growth plans. With over 15 million active users but limited audience insight, primarily identifying only Gen Z activists, Ecosia engaged vendor Manifesto. The challenge was to develop targeted audience profiles to inform strategy while also determining if the company's strong data privacy practices were valued by users.

Manifesto used the Global Web Index (GWI) tool to analyze data from 40,000 people and then created a custom survey for 2,000 users and non-users. This solution allowed Manifesto to build, validate, and shape four detailed audience profiles. As a result, Ecosia gained practical insights to directly inform its strategic direction, including product diversification, audience retention, and brand messaging.

Ecosia