Case Study: Diabetes UK beats virtual event targets with Manifesto

Diabetes UK raises £1.96M and beats sign-up targets by 136% with Manifesto

Diabetes UK, a charity fighting a condition affecting millions, faced a significant challenge when the COVID-19 pandemic threatened its flagship One Million Steps fundraising event. Lockdowns and health fears made meeting its sign-up targets with its existing marketing strategy impossible. The vendor Manifesto was engaged to help pivot the digital strategy.

Manifesto designed a new digital strategy with pandemic-friendly messaging and used a channel-agnostic, performance-driven media spend across Facebook, Spotify, Bing, and Google Paid Search. By using Cost Per Action to dictate spending and trialing new implementations like Facebook lookalikes, Manifesto helped the campaign outperform. It achieved a 108% turnout on its sign-up target and smashed pre-March revenue goals by 196%, raising nearly £2 million.

Diabetes UK