Case Study: British Deaf Association mobilises political action for free BSL tuition with Manifesto

British Deaf Association drives 3,500+ MP emails with Manifesto

The British Deaf Association faced the challenge of mobilizing political action to secure government funding for free British Sign Language tuition for families with deaf children. They partnered with Manifesto to launch a creative advocacy campaign that could operate on a limited budget and raise public awareness to influence policymakers.

Manifesto developed a strategic, cost-effective digital campaign centered on authentic storytelling, leveraging Meta and TikTok ads to reach new audiences. The #BSLInOurHands campaign successfully drove public engagement, resulting in over 3,500 email templates being sent to MPs and, most significantly, the inclusion of free BSL tuition in the Liberal Democrats' 2024 election manifesto. The campaign also garnered parliamentary recognition and dramatically increased the BDA's online profile.

British Deaf Association