Case Study: The Entertainer achieves smoother holiday fulfilment, faster deliveries and improved picking accuracy with Manhattan Associates' Manhattan SCALE

The Entertainer manages a smooth holiday season with Manhattan Associates

The Entertainer, a UK toy retailer with 47 stores and a fast-growing online business at thetoyshop.com, was struggling to cope with rapid expansion and extreme seasonality from a single 60,000 sq ft distribution centre holding 25,000+ SKUs. Rising store openings and a surge in Christmas orders exposed limitations in its warehouse management, prompting the need for a more scalable fulfilment solution.

The company implemented Manhattan SCALE to manage both store replenishment and online order fulfilment, initially during a peak season and then again with a smoother rollout the following year. The new system delivered faster delivery times, improved picking accuracy and better-integrated workflows, enabling The Entertainer to handle a huge increase in Christmas volume, open a second warehouse dedicated to online orders, and free the original site to focus on store distribution.

The Entertainer

Ian Pulsford

Head of IT Services