Case Study: Tesco Direct achieves complete supply chain control and fast, flexible deliveries with Manhattan Associates' Warehouse Management & Supply Chain Intelligence

Tesco takes direct action with Manhattan Associates

Tesco Direct, the multi‑channel non‑food arm of Tesco.com, expanded rapidly to offer over 11,000 items through web, catalogue and store channels, fulfilled from a dedicated Daventry centre. The business faced the challenge of managing and optimising an end‑to‑end supply chain for new product ranges and delivery options while integrating with Tesco’s existing Microsoft‑based systems and scaling for future growth.

Tesco Direct selected Manhattan Associates’ Warehouse Management for Open Systems and Supply Chain Intelligence for its integration capabilities and operational simplicity, deploying the solution (with RF data capture) in three months along with training and SOPs. The result is real‑time stock visibility, multiple delivery choices, reliable on‑time fulfilment and the ability to scale operations—enabling Daventry to run 24/7 and Tesco Direct to meet fast‑growing customer demand.

Tesco Direct

Neil Ashworth

Supply Chain Director