Case Study: Super Retail Group achieves immediate fulfilment cost reductions with Manhattan Associates' Manhattan Active Omni

Super Retail Group Shifts Gears and Reduces Fulfilment Costs With Manhattan

Super Retail Group, a Brisbane‑headquartered retailer with over 670 stores and 12,000 team members (brands include BCF, Macpac, Rebel and Supercheap Auto), faced rising fulfilment costs and operational strain when its legacy online allocation routed orders by proximity rather than true cost. This led to more than 20% of home delivery orders being shipped interstate at higher expense and over 15% of orders being split into multiple packages, problems that were magnified by an 87% ecommerce surge during 2020.

To address this, Super Retail Group implemented Manhattan Active Omni and Manhattan Distributed Order Management in the cloud, fast‑tracking a virtual rollout during COVID‑19 to gain single‑window visibility and configurable fulfilment logic. The result was immediate: significant per‑order fulfilment savings from day one, the company met its 12‑month cost‑reduction target on launch, and the platform enabled rapid routing changes to support continued ecommerce growth (ecommerce sales reached $237M in H2 2020).

Super Retail Group

David Townshend

General Manager of Omni-retail