Case Study: PVH achieves rapid ecommerce fulfillment expansion with Manhattan Associates' Distributed Order Management

Rapid Launch of Ship From Store Fuels Pvh’s Ecommerce Boom

PVH Corp., owner of brands like Calvin Klein and TOMMY HILFIGER, faced a sudden shift to mostly digital sales when COVID-19 forced temporary store closures. With stocked stores but surging online demand, the company needed to quickly scale fulfillment and access in-store inventory to satisfy customers.

PVH used Manhattan Distributed Order Management to expose store inventory to e-commerce, route orders to the optimal fulfillment location, and reroute processes in about three weeks. The change expanded fulfillment capacity and assortment, drove Q2 2020 digital revenue growth of over 50% (direct channels up 87% year‑over‑year), and turned ship‑from‑store and contactless omnichannel fulfillment into lasting parts of PVH’s strategy.

PVH

David Herridge

EVP Global Value Chain Technologies