Case Study: New Balance achieves faster, more accurate, and compliant fulfillment with Manhattan Associates' supply chain solutions

New Balance runs ahead of the competition with new supply chain solutions

New Balance, a global athletic footwear and apparel company operating two large distribution centers and managing ~30,000 SKUs, faced growing shipping-compliance problems and rising retailer chargebacks while running an unsupported warehouse management system. The company needed better carrier integration, automation, and rate‑shopping capabilities to protect margins and meet increasingly strict customer requirements.

New Balance selected Manhattan Associates and implemented Warehouse Management, Slotting Optimization, Supply Chain Intelligence, RFID and Audit/Claims integrated with conveyors, sorters and carrier EDI. The solution automated slotting and inbound/outbound flows, enabled rate‑shopping and a "Friday guarantee" service, reduced manual labor and chargebacks, improved accuracy and on‑time delivery, and delivered cost savings and higher customer satisfaction.

New Balance

Irene Mahoney

Distribution Services Manage