Case Study: GENCO ATC achieves 50% productivity improvement and 4–20% cost savings with Manhattan Associates' Transportation Procurement solution

Manhattan drives increased 3PL productivity for GENCO ATC

GENCO ATC, the largest U.S.-owned 3PL managing over $1.4 billion in freight for 200+ customers, faced a growing problem: its internally developed transportation procurement and analytics tools couldn’t handle an increasing volume and complexity of bids (100–10,000 lanes, 15–140 carriers), often requiring up to 100 hours of administrative work per large project. The company needed a more robust, flexible procurement solution to tailor cost/service trade-offs for diverse clients and scale with demand.

GENCO ATC implemented Manhattan Associates’ Transportation Procurement solution, deployed in three weeks, which delivered advanced analytics, flexible lane and event parameters, and real-time cost correlation. The rollout produced a 50% productivity gain, 4–20% cost savings per event, a 60–70% reduction in event administration time, and an improved customer service rating (from 5.3 to 5.8), enabling GENCO ATC to pass savings on to customers.

GENCO

Barb Pitroski

VP Carrier & Freight Solutions