Case Study: Hibbett Sporting Goods achieves scalable distribution—supports hundreds of additional stores and reduces labor costs with Manhattan Associates

Hibbett Sporting Goods scores a home run with Manhattan Associates

Hibbett Sporting Goods, a 700‑store retailer focused on small‑town markets, was constrained by a paper‑based distribution operation at its single Birmingham DC—limited cross‑docking, poor inventory visibility and inefficient use of space threatened the company’s aggressive expansion plans.

Manhattan Associates deployed Warehouse Management and Supply Chain Intelligence to automate processes, enable real‑time tracking and facilitate cross‑docking, while optimizing labor and space. The results: throughput increased ~17%, vendor‑to‑store turnaround fell by 57% (about 13 days), cross‑docking rose from 42% to well over 85%, labor as a percentage of sales dropped from 1.38% to 0.82%, and the DC can now support hundreds more stores (projected up to 960), avoiding significant construction and staffing costs.

Hibbett Sporting Goods

Clete Stricklin

Business Analyst