Case Study: Gold City achieves omni-channel fulfilment and 1-year ROI with Manhattan Associates' SCALE

Gold City Strives Ahead With Manhattan Omnichannel Fulfilment Platform

Gold City Footwear, a Thailand-based maker and retailer founded in 1950 with more than 2,000 employees and a fast-growing omni-channel presence, needed a more flexible, scalable order-fulfilment capability to support multi-brand retail, expanding e‑commerce and international growth. The company required a WMS that would integrate with its ERP, support wave/batch and single-pick workflows (and future voice technology), and scale across additional warehouses and markets while improving service consistency and inventory accuracy.

Gold City selected Manhattan SCALE and implemented it at its Samutsakorn distribution centre on schedule. The solution enabled the company’s omni-channel transformation, improved stock accuracy and service levels, optimized warehouse layout and labour forecasts, increased productivity and reduced overtime, and boosted sales and margins — delivering a positive return on investment in about one year and providing a platform to support further expansion, including a new DC to triple capacity.

Gold City

Surasak Jinapun

Chief Executive Officer