Case Study: Fowler Welch achieves streamlined, accurate order fulfilment and enhanced inventory visibility with Manhattan Associates' Warehouse Management System

Fowler Welch Advances Logistics and Distribution

Fowler Welch is an award‑winning chilled and ambient goods distribution business operating 11 sites across the UK (with a Netherlands base). As the company expanded into ambient goods and faced growing retailer requirements for barcode labelling and advance shipment notices, its legacy, paper‑based picking processes could no longer deliver the inventory accuracy, traceability and efficiency needed.

Fowler Welch implemented and recently upgraded Manhattan Associates’ Warehouse Management System across its depots, introducing barcode scanning, WMS‑driven picking and integration with its transport system. The change delivered real‑time inventory accuracy, faster and auditable order fulfilment, automated ASNs and improved customer visibility and satisfaction, while providing a scalable platform for continued growth.

Fowler Welch

Matthew Downes

IT Director