Case Study: Semir achieves 60% faster picking and 40% lower labour costs with Manhattan Associates Warehouse Management solution

China’s leading apparel brand Semir implements agile supply chain to support multi-channel business

Semir Group, founded in 1996, is a leading Chinese apparel retailer with 7,500 stores and a growing online business; facing fast-fashion lead times, a complex multi‑SKU environment and largely manual warehousing, the company needed greater inventory visibility, faster fulfilment and better labour management to support multi‑channel growth. Its legacy systems could not keep up with rising order volumes or provide the agility required to meet customer expectations.

Semir selected Manhattan’s Warehouse Management solution, integrated it with SAP and its material‑handling equipment, and rolled it out in its Shanghai DC (with Wenzhou next). The WMS boosted picking efficiency by 60%, cut labour costs by 40%, improved space utilisation by 30% and now enables processing of 350,000 pieces in a seven‑hour window, while increasing inventory accuracy, vendor compliance and overall multi‑channel fulfilment speed.

Semir

Zhang Zhenlin

Logistics Director