Case Study: Casella Family Brands achieves 22% higher warehouse utilisation and pallet-level traceability with Manhattan Associates' SCALE

Casella Family Brands Raises Glass to Manhattan Scale

Casella Family Brands, maker of the global [yellow tail] wine and Australia’s largest family‑owned winery, ships over 12.5 million cases to more than 50 countries. Rapid growth—including new brands—and a high‑speed bottling line exposed limitations in legacy inventory and distribution systems: poor visibility across distribution centres, manual paper‑based deliveries and insufficient scalability to support expanding production.

The company implemented Manhattan SCALE for its scalability, ease of deployment and comprehensive functionality, automating planning and fulfilment, digitising deliveries and introducing pallet‑level tracking with license plate numbers. The solution increased warehouse utilisation by 22%, reduced labour costs, improved traceability and planning (enabling rapid container planning and wave loading) and positioned Casella for continued growth.

Casella Family Brands

Sam McLeod

Distribution Manager