Case Study: Brooks Brothers achieves endless aisle fulfillment with Manhattan Associates

Brooks Brothers - Customer Case Study

Brooks Brothers, the oldest American apparel brand, was looking to improve ecommerce fulfillment by moving beyond a single distribution center and using inventory from its stores to fulfill online orders more efficiently and at full price. The retailer selected Manhattan Associates’ Manhattan Active Omni to strengthen its omnichannel capabilities and better meet customer expectations.

With Manhattan Associates’ Manhattan Active Omni, Brooks Brothers enhanced its fulfillment model and gained the flexibility to respond when digital orders surged during the Covid-19 pandemic. The solution helped the company stay afloat as digital demand jumped from 35% to 100% overnight, significantly improving its ability to support endless aisle fulfillment.

Brooks Brothers

Todd Treonze

Senior Vice President