Case Study: Christie's achieves real-time global collaboration and Siebel CRM integration with MangoApps

Christie’s - Customer Case Study

Christie’s, the London-based auction house with 2,200 employees in 85 offices across 43 countries, faced collaboration breakdowns caused by a widely distributed workforce and an underused, cumbersome Siebel CRM that left Business Development teams without shared customer information. The company needed an easy-to-use collaboration layer that would integrate with — not replace — its existing CRM, and selected MangoApps to meet that requirement.

MangoApps implemented a customizable, social-collaboration platform integrated with Christie’s Siebel system, adding real-time document sharing, project and event management, mobile access (including iPads), and social features like likes and comments. The solution connected Christie’s global staff, kept Business Development informed in the field, and ensured information stayed synced across devices and time zones, restoring cross-team visibility and accelerating collaboration without ripping out the CRM.

Christie’s