Case Study: A.S. Watson Benelux achieves inclusive, mobile-first employee communication with MangoApps

A.S. Watson Benelux - Customer Case Study

A.S. Watson Benelux, the Benelux arm of the international health & beauty retailer with 27,000 employees across 1,700 stores (brands including Kruidvat, Trekpleister and ICI PARIS XL), needed to modernize internal communication to better reach a predominantly young, on‑the‑go store workforce and replace ad‑hoc use of Facebook/WhatsApp. They engaged MangoApps to provide a secure, social, mobile‑first corporate communication platform.

MangoApps implemented a branded, intuitive mobile app and social intranet that delivers schedules, newsfeeds, peer‑to‑peer collaboration and lateral knowledge sharing across stores and offices. The platform drove measurable engagement—16,000 Kruidvat employees use the MangoApps mobile app and reported active account usage exceeds 80%—while reducing schedule queries for managers, speeding information flow, and shifting the company from one‑way cascade communication to an interactive, connected culture.

A.S. Watson Benelux

Jan Kees Fokkens

Intranet Project Manager