Case Study: Malashock Dance refreshes its brand and broadens its audience with Mance Creative

Malashock Dance celebrates 30th year with Mance Creative

Malashock Dance, a dance company founded by John Malashock, approached Mance Creative as they prepared for their 30th anniversary. Their challenge was to evolve their brand to honor their past while reaching a new, broader audience, requiring a comprehensive design solution for their website, marketing materials, and event programs.

Mance Creative developed a solution that used the intrinsic shapes and movements of dance as a common graphic element to brand each event. This gave individual events a unique aesthetic while maintaining a unified and consistent feel across the season. The updated designs were immediately met with positive public feedback from both loyal followers and new audiences, successfully signaling an exciting new chapter for the company.

Malashock Dance