Case Study: ABC Empire State elevates its brand with Mance Creative

ABC Empire State elevates chapter branding across 6 offices with Mance Creative

ABC Empire State, a large and politically active chapter of a national non-union construction trade association, faced a challenge where their outdated marketing collateral did not reflect their significant status or align with their national organization's brand. They enlisted the vendor, Mance Creative, for graphic design services to create new assets that were more representative of their chapter.

Mance Creative developed a cohesive suite of marketing collateral that aligned with the national brand while giving the chapter a strong visual identity. The solution successfully provided effective marketing tools and reportedly had a significant internal cultural impact, elevating the staff's sense of pride and changing their culture.

ABC Empire State