Case Study: ABC Chesapeake Shores boosts membership and event marketing with Mance Creative

ABC Chesapeake Shores engages 21,000-member ABC brand support with Mance Creative

ABC Chesapeake Shores, a chapter of the Associated Builders and Contractors, sought to increase local membership while reflecting regional pride. The chapter needed marketing assistance to align with national brand guidelines but with a distinct local flair. They engaged Mance Creative for graphic design and website design solutions to meet this challenge.

Mance Creative developed a customized Success Kit, provided in both print and digital formats, and branded the chapter's annual events with designs incorporating Maryland's iconic flag. The vendor also produced a custom graduation video to celebrate training program graduates. This work was successful, leading to an ongoing partnership between Mance Creative and ABC Chesapeake Shores.

ABC Chesapeake Shores