Case Study: True Coffee achieves faster hiring and lower recruitment costs with Manatal

True Coffee Brews Recruitment Success with Manatal

True Coffee, a subsidiary of CP Group in Thailand, wanted to improve how it handled recruitment across its diverse locations. The team was burdened by manual CV screening and interview scheduling, decentralized hiring management, inconsistent candidate communication, and limited reporting capabilities, making it difficult to scale efficiently. To address these challenges, True Coffee turned to Manatal, an AI recruitment software and ATS.

Manatal implemented a centralized, customizable recruitment platform that automated key tasks such as CV screening, interview scheduling, and email communications while improving collaboration and analytics. The results were significant: True Coffee reduced time-to-hire by 30%, cut cost-per-hire by 20%, and improved operational efficiency by 25%. True Coffee also highlighted Manatal’s strong support team as a major factor in the smooth implementation and ongoing optimization.

True Coffee