Case Study: Standard Chartered builds thought leadership on net-zero finance with Man Bites Dog

Standard Chartered drives net-zero thought leadership with Man Bites Dog, earning 2.4M report views

Standard Chartered, a leading global bank, sought to establish itself as a thought leader in sustainable finance and address the corporate challenge of decarbonisation. The bank partnered with the vendor Man Bites Dog on a thought leadership campaign service to highlight the critical role of finance in the transition to a net-zero world.

Man Bites Dog developed the "Zeronomics" campaign, which included pioneering research and a unique platform to promote the bank's capabilities. The solution successfully generated over 2.4 million report views, 246 pieces of positive media coverage across 21 countries, and 378,000 video views. The campaign was highly awarded, winning five accolades including Best International Campaign and Best Sustainability Initiative, solidifying Standard Chartered's position on the issue.

Standard Chartered