Case Study: Hogan Lovells strengthens tech-risk thought leadership with Man Bites Dog

Hogan Lovells boosts engagement 70% with Man Bites Dog

The international law firm Hogan Lovells challenged the marketing agency Man Bites Dog to create a campaign platform that would strengthen the firm’s voice as an expert in technology-related disputes and position its partners as go-to advisors for emerging tech concerns. The goal was to engage boards, C-suite executives, and general counsels with strategic risk management guidance.

Man Bites Dog devised "The New Riskonomy," a thought leadership platform based on global opinion research. This included creating the Riskonomy Radar, a bespoke business development tool to help fee earners have profitable client conversations. The campaign surpassed engagement KPIs by 70%, generated over 2,500 report views, and earned features in 12 influential publications, significantly enhancing Hogan Lovells' brand visibility and thought leadership.

Hogan Lovells